POLICE@SG • GOVERNMENT • SCHOOL PROJECT
Guided Crime Reporting for Peace of Mind
My primary role in this school group project was User Interface Design but was also involved in other parts such as the initial contextual research and the synthesis of research.
The redesign aimed to enhance the app's user interface and processes to improve conversion rates. We focused on simplifying report creation, providing case status updates, and offering a seamless, reassuring reporting experience while reducing administrative work for the police department.
Primary Role
User Interface Design
Timeframe
September 2023
Team
AC
BC
BZ
Industry
Government
Team
AC
BC
BZ
Industry
Social Sector
Primary Role
UX Research
Timeframe
October 2023
Context
The Police@SG app is part of Singapore's Smart Nation initiative, aimed at leveraging technology to enhance public services. It allows users to report non-emergency incidents, check report statuses, and access police services.
The Police@SG app is part of Singapore's Smart Nation initiative, aimed at leveraging technology to enhance public services. It allows users to report non-emergency incidents, check report statuses, and access police services.
Problem
Complex and outdated interface, which could be confusing for non tech-savvy users. There's an opportunity to improve the user experience by simplifying the reporting process and enhancing guidance for users unfamiliar with the system.
Complex and outdated interface, which could be confusing for non tech-savvy users. There's an opportunity to improve the user experience by simplifying the reporting process and enhancing guidance for users unfamiliar with the system.
Reviews on the App store (1.8 stars) and Play store (2.7 stars) of the old Police@SG app
Reviews on the App store (1.8 stars) and Play store (2.7 stars) of the old Police@SG app
Insights from User Interviews (19 users)
After looking through reviews and exploring the app on our own, we conducted user interviews and managed to speak with 19 users. These 19 people were people who have reported a crime or lost & found before, either in person or online.
After looking through reviews and exploring the app on our own, we conducted user interviews and managed to speak with 19 users. These 19 people were people who have reported a crime or lost & found before, either in person or online.
3 personas of users that are most likely be using the Police@SG app for reporting crime
3 personas of users that are most likely be using the Police@SG app for reporting crime
Red: Existing User Journey | Dark Blue: Proposed User Journey
Red: Existing User Journey | Dark Blue: Proposed User Journey
Insights from Competitive Analysis
The existing Police@SG app has over 20 e-services which were disorganised and unintuitive to navigate to. Also, online reporting of crimes is mainly done through filling in forms, thus, we decided to study the following two types of apps for our competitive analysis:
The existing Police@SG app has over 20 e-services which were disorganised and unintuitive to navigate to. Also, online reporting of crimes is mainly done through filling in forms, thus, we decided to study the following two types of apps for our competitive analysis:
Design Goals
Based on our above research, these were the main goals we sought to achieve in our revamp of the Police@SG mobile application.
Based on our above research, these were the main goals we sought to achieve in our revamp of the Police@SG mobile application.
Final Design: Homepage
Pre-login page offers Face ID login, quick actions, and latest news.
Homepage displays all main functions at a glance for easy access.
Navigation bar includes both essential functions and peripheral ones for business goals.
Pre-login page offers Face ID login, quick actions, and latest news.
Homepage displays all main functions at a glance for easy access.
Navigation bar includes both essential functions and peripheral ones for business goals.
Final Design: Reporting
Crimes are categorised, with each type having a specific form and questions.
Forms are organised into sections with guided prompts and a progress bar to track completion.
Users can provide detailed case information by adding text and uploading media.
Crimes are categorised, with each type having a specific form and questions.
Forms are organised into sections with guided prompts and a progress bar to track completion.
Users can provide detailed case information by adding text and uploading media.
Crimes are categorised, questions that follow in the form are tailored based on the crime selected
Crimes are categorised, questions that follow in the form are tailored based on the crime selected
Form-filling process is guided with prompts; progress bar for users to gauge how long process will take
Form-filling process is guided with prompts; progress bar for users to gauge how long process will take
Final Design: Case Updates
Notifications are sent to users for case updates.
Updates are displayed on the Case Updates page.
The page shows key details like Investigation Officer, Police Branch, and case status.
Notifications are sent to users for case updates.
Updates are displayed on the Case Updates page.
The page shows key details like Investigation Officer, Police Branch, and case status.
User will be notified on any updates on their cases, they can turn on the notifications to receive updates
User will be notified on any updates on their cases, they can turn on the notifications to receive updates
Final Design: Supporting Functions
The tutorial covers all app functions during onboarding.
"Contact Us" displays relevant hotlines with in-app dial buttons.
"Contact Us" also lists nearby police centers with hotlines and directions.
The tutorial covers all app functions during onboarding.
"Contact Us" displays relevant hotlines with in-app dial buttons.
"Contact Us" also lists nearby police centers with hotlines and directions.
Supportive Functions: Onboarding Tutorial, Contact Us page
Supportive Functions: Onboarding Tutorial, Contact Us page
Final Design: Other Secondary Functions
Police-related news includes updates on solved crimes and public service announcements.
The Appeals section lists individuals the police are seeking information about.
A call-to-action button allows users to inform the police if they have relevant information.
Police-related news includes updates on solved crimes and public service announcements.
The Appeals section lists individuals the police are seeking information about.
A call-to-action button allows users to inform the police if they have relevant information.
Other Functions: Police Appeals, Singapore Police Force News
Other Functions: Police Appeals, Singapore Police Force News
Further Improvements Post-Usability Testing & Outcomes of Revamp
We were pleased with the final User Interface, especially comparing to what it was before, and based on the comments from our users ‒ "Looks similar to other good government apps like Singpass, feels familiar, which makes me trust it more", "has all the features I would expect a police app to have", "app is clear and functions are very straightforward to use and easy to find on the homepage" and "forms are very efficient and comprehensive".
We were pleased with the final User Interface, especially comparing to what it was before, and based on the comments from our users ‒ "Looks similar to other good government apps like Singpass, feels familiar, which makes me trust it more", "has all the features I would expect a police app to have", "app is clear and functions are very straightforward to use and easy to find on the homepage" and "forms are very efficient and comprehensive".
POLICE@SG • GOVERNMENT • SCHOOL PROJECT
Guided Crime Reporting for Peace of Mind
My primary role in this school group project was User Interface Design but was also involved in other parts such as the initial contextual research and the synthesis of research.
The redesign aimed to enhance the app's user interface and processes to improve conversion rates. We focused on simplifying report creation, providing case status updates, and offering a seamless, reassuring reporting experience while reducing administrative work for the police department.
Team
AC
BC
BZ
Industry
Social Sector
Primary Role
UX Research
Timeframe
October 2023
Currently open to new opportunities. Say hi!
anjelicaong23@gmail.com
Resume
© Copyright 2025
Currently open to new opportunities
anjelicaong23@gmail.com
Resume
© Copyright 2025
Currently open to new opportunities
anjelicaong23@gmail.com
Resume
© Copyright 2025